Sustainability and How It Can Help Grow a Business

aquamarine ring

THE BASICS---

Sustainability is essential in today’s society and economy, and being sustainable can actually help a business grow and build strong bonds with its customers. VintageDiamondRing.com is committed to sustainability and is always willing and eager to help customers find the perfect jewelry for their sustainable lifestyles.


What You Need To Know---

What Is Sustainability?

Simply put, sustainability is the ability to maintain a practice or activity without depleting resources. In essence, a sustainable practice is one that can be done indefinitely without needing replenishment. This can refer to a rate of growth, economic viability, an overall business model, or being in balance with the environment or economy. A sustainable activity uses what it needs without depriving others of what they may need, and strikes a balance that is suitable for everyone involved.

 

Sustainability as a Business Practice

It is important for businesses to stay viable both with their customers as well as the local economy. Fortunately, those goals can work together very easily in today’s conscientious society. Customers appreciate a sustainable business model that does not waste labor or resources, often creating better savings and greater value for each customer. Sustainable businesses also have greater flexibility to adapt to physical and economic fluctuations, because they are self-reliant and do not depend on outside resources to stay viable. Furthermore, as a business uses fewer resources, it can automatically channel profits and growth back into its business model, passing along savings to customers and keeping itself on the cutting edge of demand and trends to remain relevant and updated.

Vintage jewelry is inherently sustainable, as it represents the ultimate in recycling. As years pass, the supply of vintage jewelry naturally renews as pieces age and are passed down through generations, estate sales, and auctions. Customers can appreciate the sustainability of vintage jewelry and its eco- friendly nature, without requiring additional mining or other destructive processes for vintage pieces to be enjoyed. Furthermore, as vintage styles are rediscovered, older pieces become new fashion icons and elicit new excitement and engagement with fashion-forward collectors, influencers, and anyone with an appreciation for vintage jewelry.

 

 

emerald ring

 

 

VintageDiamondRing.com and Sustainability

VintageDiamondRing.com has a strong commitment to protect and preserve the environment, as well as to practice sustainability in all its endeavors. Our smaller front office uses less electricity with a smaller  carbon footprint, and because many of our antique and vintage pieces are purchased through Zoom meetings and other online examinations, less travel means less consumption of fossil fuels. Packaging is recycled and shipped with as much eco-consciousness as possible, and we are always alert to new options to save resources as well as reassure our customers and clients about the sustainability of their purchases.

Protect the Environment – Vintage jewelry is eco-conscious, as it does not require new mining or metalwork to produce each piece. New mining can devastate land and may take many years to restore the ecosystem, but vintage jewelry is low impact and environmentally responsible.

Promote Recycling – Choosing vintage jewelry is the ultimate in recycling. Because vintage jewelry pieces do not need to be remade, no additional resources are required for them to be enjoyed again. Even if the stones are remounted into new pieces, it is still recycling and reusing.

Promote Social Justice – Because of its age, vintage jewelry was mined, sourced, and designed long before modern conflicts and insurgencies that create human rights violations. This makes vintage pieces conflict-free, and wearing vintage jewelry support social justice around the world.

Ultimately, it is our customers who are the most precious resource of VintageDiamondRing.com. As a small business, we do not take any customers for granted, and we are committed to providing exceptional service at every stage of interaction. Even after a purchase, we are available to offer advice on the care
and maintenance of vintage and antique jewelry so customers can keep their pieces looking spectacular for many years, regardless of future purchases. We follow up with customers to ensure their happiness with each purchase, and offer a peace-of-mind free return policy.

Sustainability is more than a buzzword, it is a sound business practice and a key trait for successful businesses in the twenty-first century. Even though we deal with antique and vintage jewelry, the modern values and practices of sustainability are essential not just for a viable business, but for the strong customer relations that are every business’s most valuable resource.

 

cocktail ring

 

Antique Rings For Everyone

No matter which era is your favorite, these time-honored rings have a rich history and individualized character and will continue to have a timeless beauty and elegant appeal that is part of a legacy to pass on to future generations.

 

Find The Perfect Engagement Ring:

Antique diamond rings are prized not only for their beauty but also for their exquisite attention to detailing and design. If you’re looking for a ring with a sense of glamour, sophistication and vintage charm, explore our collection of sustainable engagement rings today.

 

Suzanne Sachs

Suzanne has always believed vintage rings can change lives. She's been in the jewelry industry for over 35 years, working with vintage jewelers, diamond dealers, diamond cutters, and gemologists. Suzanne started Artdecodiamonds in 2000 and understood the demand for vintage rings throughout the world. She ultimately started VintageDiamondRing.com in 2014, and understands each vintage ring is a reflection of you – your history, your relationships, your style, your elegance and is honored to have the opportunity to help you showcase your flair in a unique and exquisite way.

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